Future - AI Goes Mainstream

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AI GOES MAINSTREAM

Over the course of 2024, the field of artificial intelligence witnessed significant advancements. Major tech companies launched innovative AI tools and services that are reshaping key industries and with it, consumers’ online behavior.

Exploring the development of AI and user behavior

Despite rising AI discussion, Future’s expert tech and insights teams saw a growing divide between new AI tech and consumer understanding and have set out to better bridge the gap by tracking US and UK consumer perceptions of AI over time.

Discover the key findings in our full report, providing insight into how AI advancements are truly being understood by consumers and what behavior changes they have driven.