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Future launched a quantitative research study to understand the changes in behaviors and shopping habits of UK and US cyclists, surveying 1,015 cyclists.
Thanks to The Lens, Future’s online research solution, we are able to reach out to cyclists all around the world and ask them about their bike preferences, opinions and motivations and then provide a detailed benchmark from which to monitor cycling trends and buying habits.
Key findings
There are key differences between different types of cycling enthusiasts when it comes to what they plan to spend their money on, and when and where they’re likely to spend it.
- Road bikes still lead the way when it comes to bike shopping, especially for competitive cyclists
- After a period of contraction in the market there’s reason for optimism when it comes to future expenditure on bikes, indoor training and accessories
- The majority of UK cyclists are more consciously seeking out deals and looking to independent retailers to shop
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To enter for the chance to win the Night Demon Box Set, please fill in the form below:
(T&C's apply*)
3 Featured Speakers
Name Lastname
Title/position
Name Lastname
Title/position
Name Lastname
Title/position
2 Featured Speakers
Name Lastname
Title/position
Name Lastname
Title/position
T&Cs
(*In order to take part in the prize drawing you must be a UK resident who is aged 18 or over, except employees of Future PLC and its group companies (“Future”). To be eligible, you must have taken part and included your email address between 00:01 BST on 25th June 2025 and 12:00 BST on 1st August 2025. Late or incomplete entries will be disqualified. Only one entry allowed per person. There will be two winners in total entitled to a Night Demon Box Set. The winners will be selected at random from all eligible prize drawing entries, and shall be notified by email within 14 days of the drawing closing, with the prize sent to the email used to take part in the survey. Future reserves the right to substitute the prize for an alternative prize of equivalent value. The prize is non-transferable and non-refundable. There is no cash alternative. No purchase required. Use of automated devices or methods of submission are not valid forms of entry. By taking part in this competition, you agree to be bound by these terms and conditions, the competition rules at www.futureplc.com/competition-rules/ and collection of personal data in accordance with Future’s privacy policy at: https://www.futureplc.com/privacy-policy/.)
