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Rising Inflation Insights Report

Inflation and economic challenges are leading consumers to cut back on dining out and subscriptions, though there is cause for optimism from retailers and advertisers — especially as Black Friday and the holidays draw closer.

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Exploring the impact of rising inflation

As the world prepares for another holiday season, rising costs of groceries, gas, and other necessities have spurred some apprehension amongst consumers and brands alike.

In the 2022 Rising Inflation Insights Report, you can discover:

  • Where Americans rank rising inflation among their list of concerns
  • The average amount shoppers are prepared to spend during Black Friday and the holiday shopping season
  • Areas of interest where Americans are making cuts to their budget
  • How consumers will seek help navigating rising costs and their expectation of a brand's role during this time

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We surveyed over 2,600 US citizens and found...

87%

of US citizens are concerned about rising costs

$158B

US Consumers Black Friday Spend Forecast

76%

Plan to shop during Black Friday

2 in 5

Expect their holiday gifting budgets to increase

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